Marketing (323) 343-2960

H. Rika Houston
Professor of Marketing; Ph.D., University of California, Irvine
Contact: (323) 343-2968
E-mail: hhousto@calstatela.edu

  • International business and marketing
  • International consumer behavior
  • Cultural marketing
  • Marketing management

Tyrone Jackson
Associate Professor of Marketing; Ph.D., UC Berkeley
Contact: (323) 343-2970
E-mail: tjackso4@calstatela.edu

  • Direct marketing
  • Data mining and analytics
  • Data warehousing
  • Market research
  • eBusiness
  • Strategy formulation
  • Engagement management and delivery
  • New business model development
  • Organizational design

Richard Kao
Professor of Marketing; Ph.D., University of Michigan
Contact: (323) 343-2963
E-mail: rkao@calstatela.edu

  • International marketing
  • Marketing management
  • Consumer behavior
  • Pacific Rim trade and investment issues
  • Warehouse store marketing
  • Consumer buying behavior in the U.S. and Taiwan
  • General trading companies in Japan, Korea and Taiwan
  • Influence of Confucianism on management practices

Fluent in: Chinese.

Freddy Lee
Professor of Marketing; Ph.D., University of British Columbia, Canada
Contact: (323) 343-2967
E-mail: flee@calstatela.edu

  • Banking
  • Real estate investing
  • Financing
  • Price quality heuristic

Fluent in: Mandarin, Taiwanese.

Moonsong David Oh
Professor of Marketing; Ph.D., University of Pennsylvania-The Wharton School
Contact: (323) 343-2800
E-mail: doh@calstatela.edu

  • International business and marketing
  • International trade and export strategies of South Korea and Taiwan
  • Comparisons of Japanese, Korean and Chinese management practices
  • Analyses and surveys of Korean businesses in the Los Angeles area.

Shirley M. Stretch-Stephenson
Professor of Marketing; Ph.D., Ohio State University
Contact: (323) 343-2963
E-mail: sstretc@calstatela.edu

  • Retailing/merchandising management and strategy
  • Marketing ethics and social responsibilities.
  • National marketing and retailing